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Research papers

Web mining

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible.The paper investigates the types of information available on one of the most popular hotel...

Catalogue: Leisure 2006
Authors: Tom Anderson, Jesse Chen
October 8, 2006
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Citation

Anderson and Chen (2006a, October 08). Web mining . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/web-mining-


Research papers

A framework for improved CRM analytics

This paper focuses on helping CRM and analytics managers choose the analytic approaches and tools that best match an organization's readiness to receive and use them. CRM and analytic leaders often believe that complex value models and sophisticated...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: David Harding, Edgar Ortiz
Company: McKinsey & Company
March 17, 2002
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Citation

Harding and Ortiz (2002a, March 17). A framework for improved CRM analytics. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-framework-for-improved-crm-analytics


Research papers

Drilling or mining?

The paper reviews the developments which have taken place in the retailer panel services in the late 80's and early 90's, with specific reference to the move from retail audits to scanning based services and the current trend towards census data. The...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Tony Antoniou
February 1, 1997
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Citation

Antoniou, T. (1997a, February 01). Drilling or mining?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/drilling-or-mining-